Grow Your Business with Google Ads Google Ads is used to help advertisers by providing tools to reach their target audience (Skillshop, 2019). Google Ads can help advertisers do the following: Drive salesGet LeadsIncrease website visitsInfluence considerationBuild awarenessPromote your app Google Ads bases its values around three main principles. These are relevance, control and results… Continue reading Google Ads Search
Social Media KPIs and Tools for Measurement The course “Social Media Marketing: ROI” by Carlos Gil (Gil, 2019), focuses on driving sales through social media. All decisions regarding social media should tie into business objectives. Strategy is an essential part of converting clicks into ROI (Gil, 2019). First, you must decide what social media platforms… Continue reading Summary of “Social Media Marketing: ROI” by Carlos Gil
Get Started Social CRM is a powerful tool tracks all information from a company’s social media. Then the CRM will figure out how the company will benefit from this information. This data is becoming more difficult to track, measure and analyze (Adams, 2018). Social CRM comes with many benefits. Some of these include: Better customer engagement More… Continue reading Summary of “Social Media Marketing: Social CRM” by Megan Adams
Introduction LinkedIn is an important tool to help students advance in their career. The course “Learning LinkedIn for Students” by Oliver Schinkten will help students to learn how to take advantage of its features. Create a LinkedIn Profile When setting up an account, navigate the LinkedIn sign up page. Follow the steps and fill in… Continue reading Summary of “Learning LinkedIn for Students” by Oliver Schinkten
Overview In the course “Advertising on Facebook” taught Megan Adams (2019), she describes the platform as a place where businesses can reach an audience that is already engaged in the platform. It is also very accessible to businesses of any budget. It is important to know the goal, audience, and budget for the ad before… Continue reading Facebook Advertising
Overview of Marketing Copywriting In the course “Learning to Write Marketing Copy”, Ian Lurie (Lurie, 2014) explains how to write effective marketing copy. Good marketing copy must grab the reader’s attention and be valuable to the people who want the product. Most importantly, it must have a strong call to action. All copywriting is categorized… Continue reading Summary of “Learning to Write Marketing Copy” By Ian Lurie
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